How Qonto strengthened its European growth through a scalable SEO strategy by Botanik

PROBLEM

With strong international growth, Qonto had to face several simultaneous SEO challenges:

• Harmonize its SEO structure at the European level while taking into account local specificities.

• Improve visibility on highly competitive queries such as “pro account”, “neobank for business”, “business card”.

• Ensure SEO performance while respecting conversion and branding imperatives.

• Structure effective content production to generate qualified traffic, especially at the top of the funnel.

THE OBJECTIVES

• Increase organic traffic in FR, DE, IT, ES markets.

• Improve the positioning of strategic transactional pages.

• Create a scalable SEO system for future expansion.

• Generate more B2B organic conversions.

We deployed an international SEO strategy in 3 steps:

1 — TECHNICAL STRUCTURING & INTERNATIONAL ARCHITECTURE

We conducted a full audit across 4 markets, then implemented:

• A scalable, multilingual SEO architecture adapted to local specificities.

• Optimized management of hreflang, country versions, and canonical tags.

• Rationalization of page templates to boost SEO signals.

2 — OPTIMIZATION OF TRANSACTIONAL PAGES

We identified pages with high business potential and reworked them to better address search intentions:

• Addition of optimized content, while respecting brand guidelines.

• Integration of dynamic FAQ sections.

• Reinforcement of CTAs in an SEO x CRO (conversion rate optimization) logic.

3 — MULTILINGUAL CONTENT & NETLINKING STRATEGY

To address top-funnel queries and improve domain authority:

• Creation of localized editorial content: guides, comparisons, case studies.

• Semantic connection between blog articles and business landing pages.

• Implementation of an international netlinking strategy with local anchoring.

In 6 months, the results are significant:

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