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The author · Fifteen years of 360° SEO experience

Franck Neuenschwander

Co-founder and CEO, Botanik

Franck ran SEO in-house, on the brand side, for fourteen years before taking the helm of Botanik, a French SEO/GEO agency.

Fifteen years of 360° SEO, fourteen of them in-house on the brand side, on very high-traffic sites. Today he runs Botanik, a French SEO/GEO agency that helps brands exist where people actually search: Google, AI answer engines (ChatGPT, Perplexity, AI Overviews), but also Discover, YouTube and Pinterest. If there's an algorithm, it can be cracked.

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Franck Neuenschwander
He made his mark at
Empruntis
JeChange
Lastminute
Direct Emploi
StudentJob

Areas of expertise

The 8 disciplines he practises: the ones you'll find in his articles.

Technical SEOCrawling, indexing, Core Web Vitals, architectureGenerative Engine OptimizationAI Overviews, ChatGPT, Perplexity, Gemini
E-E-A-TAuthority, expertise, trust signals
SEO influenceOff-site brand signals, boosting a strategic URLLink buildingLink strategies, domain authority
Google DiscoverAlgorithmic mobile traffic, no query needed
YouTube SEOVideo SEO, retention, suggested videos
Pinterest SEOVisual search, pins, boards

Career

Fourteen years in-house, on the brand side, then the agency. Grouped by company, and the results come from performance reviews, not sales brochures.

Junto, now Botanik
SEO & GEO Director, then Managing Director and co-founderSince June 2024

The group's SEO & GEO business, spun off as an independent brand under the name Botanik in January 2026. A team of around 15 consultants.

Empruntis2 roles
Head of SEO

SEO across the whole group (empruntis.com, guideducredit.com, partners-finances.fr…). 300,000 → 970,000 monthly visitors in under 3 years, through a new acquisition channel (Discover) that now accounts for 25% of overall SEO leads.

300,000 → 970,000 monthly visitors
Head of SEO

+120% overall traffic (275,000 → 608,000 visitors/month) in 2 years. +88% Mortgages · +149% Loan insurance · +154% Debt consolidation.

+120% overall traffic
JeChange
Head of SEO

Traffic growth across verticals: +50% Energy, +128% Telecoms, +43% Banking/savings, +83% Loans. +40% revenue across all verticals.

+40% revenue

An SEO or GEO project to discuss?

Thirty minutes with Franck or a senior consultant. No salespeople, no script.

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