Google Discover & YouTube SEO

Boost your visibility with Google's recommended content!

Do you want to reach a wider audience and generate qualified traffic?

Google Discover and YouTube are powerful levers for generating organic traffic without relying on classic search. Well-optimized content can be recommended to millions of users without them needing to perform a search.

  • Optimization of articles and videos for Google Discover

  • Advanced video SEO for YouTube

  • Engaging content strategy to maximize CTR and watch time

  • Data structuring for better indexing

Limited spots each month

Google Discover and YouTube offer enormous reach.

Google Discover pushes recent articles and content based on user interests, while YouTube is the second largest search engine in the world.

YouTube is a visual search engine that captures an engaged audience

Google Discover allows generating traffic without the need for keywords

Recommended content has a higher conversion rate than classic traffic

Our clients observe on average:

+40%

engagement and time spent on pages thanks to Discover

+35%

increase in click-through rate on YouTube videos

+28%

recurring traffic generated via these channels

Our approach:
Visibility, Engagement, and Performance

Optimization of Articles and Content for Google Discover
YouTube SEO: Maximizing Reach and Engagement
Performance Analysis and Continuous Improvement

Google Discover recommends recent and engaging content. We adapt your articles to maximize their visibility potential.

  • Writing and structuring articles to maximize click-through rate

  • Optimization of images and SEO markup (title, meta, Open Graph)

  • Analysis of trends and topics with high virality potential

YouTube favors videos that capture attention and are well optimized.

  • Researching the right keywords for YouTube SEO

  • Optimization of video titles, descriptions, and tags

  • Attractive thumbnails and calls to engagement (likes, comments, subscriptions)

  • Structuring playlists and internal linking between videos

High-performing content is regularly updated and optimized to remain in recommendations.

  • Monitoring impressions and click-through rate on Discover and YouTube

  • A/B testing on video titles, thumbnails, and descriptions

  • Optimization based on trends and algorithm changes

Optimization of Articles and Content for Google Discover
YouTube SEO: Maximizing Reach and Engagement
Performance Analysis and Continuous Improvement

Case Studies &
Concrete Results

Comment Livestorm a accéléré sa croissance SEO grâce à une stratégie de contenu multilingue

Comment Livestorm a boosté ses landing pages SEO

Avec Botanik, Livestorm a transformé ses pages d’acquisition en leviers SEO puissants.

+140%

de trafic SEO

+85%

de conversions depuis le contenu

+4

langues optimisées

Read the case study
Comment Pennylane a renforcé sa présence SEO sur les requêtes comptables et financières clés

Comment Pennylane a renforcé sa présence SEO sur les requêtes comptables et financières clés

Avec Botanik, Pennylane a structuré une stratégie SEO complète mêlant optimisation technique, contenu pédagogique et ciblage sémantique pour renforcer sa position dans l’écosystème des outils de gestion financière.

Read the case study

Our other SEO services to Cultivate your visibility

SEO Audit

A complete analysis of your site to detect technical, semantic, and structural obstacles that limit your visibility on Google.

Mobile SEO

Optimization of your site to offer a fluid, fast, and adapted mobile experience to the requirements of Google Mobile-First Index.

Editorial strategy

A tailor-made approach to produce useful, engaging content perfectly aligned with your audience's search intentions.

International SEO

Deploy a multilingual and multi-regional SEO strategy to capture qualified traffic worldwide.

SEO Training

Learn to structure and manage a high-performing SEO strategy through practical training, delivered by our experts.

Local SEO

Boost your visibility in your catchment area with precise local SEO: Google Business Profile, customer reviews, geolocated content.

Netlinking & backlinks

Quality backlinks from high-authority sites to strengthen your credibility and improve your ranking.

E-Commerce SEO

Improve the visibility of your products and categories to generate more traffic, more clicks, and more organic sales.

Technical SEO

Performance audit, speed, indexing, structure: we optimize the technical foundations of your site for Google.

YouTube SEO

Increase the visibility of your videos on YouTube and Google with perfectly optimized titles, descriptions, and metadata.

App Store Optimization

Optimization of App Store and Google Play listings to improve ranking, click-through rate, and installations.

Off-page SEO

Gain authority through external visibility actions (press relations, partnerships, quality backlinks).

On-page SEO

Optimize your content, tags, page structures, and internal linking to maximize your visibility.

SEO Audits & Roadmaps

A clear, prioritized SEO action plan aligned with your business objectives, based on a comprehensive audit.

Content SEO

Writing content optimized for Google, designed for your personas, and structured to meet search intentions.

SEO Boost

An express solution to push strategic pages or keywords up the rankings in a few days.

SXO

Combine SEO and UX to offer a fluid, engaging, and high-performing user experience – from SERP to conversion.

Take action: Boost your traffic with Google Discover & YouTube!

  • Good SEO on these platforms means more qualified traffic and more engagement.

  • Do you want to maximize your visibility on Google Discover and YouTube? Book a Discover & YouTube audit – Limited offer

  • Need tailor-made support? Contact our SEO experts now.

Frequently Asked Questions

How does Google Discover work?

Google Discover recommends content based on user interests and current events. Well-optimized content can appear massively without active searching.

What are the criteria for appearing on Google Discover?

Google favors recent, engaging content with attractive images and an optimized structure.

How to optimize a video for YouTube?

Good YouTube SEO relies on keywords, title quality, detailed description, and an impactful thumbnail.