Google Discover & YouTube SEO
Boost your visibility with Google's recommended content!
Do you want to reach a wider audience and generate qualified traffic?
Google Discover and YouTube are powerful levers for generating organic traffic without relying on classic search. Well-optimized content can be recommended to millions of users without them needing to perform a search.
Optimization of articles and videos for Google Discover
Advanced video SEO for YouTube
Engaging content strategy to maximize CTR and watch time
Data structuring for better indexing
Limited spots each month


Google Discover and YouTube offer enormous reach.
Google Discover pushes recent articles and content based on user interests, while YouTube is the second largest search engine in the world.

YouTube is a visual search engine that captures an engaged audience

Google Discover allows generating traffic without the need for keywords

Recommended content has a higher conversion rate than classic traffic
Our clients observe on average:
engagement and time spent on pages thanks to Discover
increase in click-through rate on YouTube videos
recurring traffic generated via these channels
Our approach:
Visibility, Engagement, and Performance
Google Discover recommends recent and engaging content. We adapt your articles to maximize their visibility potential.
Writing and structuring articles to maximize click-through rate
Optimization of images and SEO markup (title, meta, Open Graph)
Analysis of trends and topics with high virality potential
YouTube favors videos that capture attention and are well optimized.
Researching the right keywords for YouTube SEO
Optimization of video titles, descriptions, and tags
Attractive thumbnails and calls to engagement (likes, comments, subscriptions)
Structuring playlists and internal linking between videos
High-performing content is regularly updated and optimized to remain in recommendations.
Monitoring impressions and click-through rate on Discover and YouTube
A/B testing on video titles, thumbnails, and descriptions
Optimization based on trends and algorithm changes



Case Studies &
Concrete Results

Comment Pennylane a renforcé sa présence SEO sur les requêtes comptables et financières clés
Avec Botanik, Pennylane a structuré une stratégie SEO complète mêlant optimisation technique, contenu pédagogique et ciblage sémantique pour renforcer sa position dans l’écosystème des outils de gestion financière.
Our other SEO services to Cultivate your visibility
Take action: Boost your traffic with Google Discover & YouTube!
Good SEO on these platforms means more qualified traffic and more engagement.
Do you want to maximize your visibility on Google Discover and YouTube? Book a Discover & YouTube audit – Limited offer
Need tailor-made support? Contact our SEO experts now.

Frequently Asked Questions
How does Google Discover work?
Google Discover recommends content based on user interests and current events. Well-optimized content can appear massively without active searching.
What are the criteria for appearing on Google Discover?
Google favors recent, engaging content with attractive images and an optimized structure.
How to optimize a video for YouTube?
Good YouTube SEO relies on keywords, title quality, detailed description, and an impactful thumbnail.