SXO
Combine SEO and UX to boost your traffic and conversions
Good SEO is not enough: user experience (UX) is key.
SXO (Search Experience Optimization) is the natural evolution of SEO. It's no longer enough to attract traffic; you need to convert visitors into customers with an optimized user experience.
Optimization of Core Web Vitals and site speed
Improvement of conversion rate (CRO) and user journey
Content structuring for better engagement
A/B tests and visitor behavioral analysis
Limited spots each month
Google favors sites that offer an optimal experience.
Google analyzes visitor behavior on a site: a high bounce rate or a low click-through rate (CTR) penalizes your ranking.
Better SXO = more page views and more engagement
Fluid navigation = more conversions
Improved technical performance = better Google indexing
Our clients observe on average:
increase in time spent on the site
improvement in click-through rate on Google
more conversions after UX optimization
Our approach:
UX, SEO and Performance
We analyze your site to detect UX obstacles and optimization opportunities.
Audit of Core Web Vitals and site speed
Analysis of visitor behavior (heatmaps, recorded sessions, bounce rate)
Identification of pages with low engagement and low conversion rates
A fast site = better user experience and better Google ranking.
Improvement of mobile performance and loading times
Optimization of Largest Contentful Paint (LCP) and Cumulative Layout Shift (CLS)
Image compression, code minification, and advanced caching
A well-designed site should guide visitors towards the desired action (purchase, contact, registration).
Optimization of call-to-action (CTA) and forms
A/B tests to identify the best page versions
Simplification of the conversion funnel and reduction of friction
Case Studies &
Concrete results
Our other SEO services to Grow your visibility
Take action: Transform your site into a conversion machine!
Good SXO means more engaged visitors and more sales.
Want to maximize your SEO and UX? Book your SXO audit – Limited offer
Need tailor-made support? Contact our SXO experts now.
Frequently asked questions
Why is SXO important for SEO?
Google prioritizes sites that offer a good user experience. A poorly optimized, slow site or one with a bad conversion rate will be ranked lower.
How long does it take to see SXO results?
The first effects are visible after a few weeks, with progressive results as the user experience improves.
What are the main levers of SXO?
Core Web Vitals, fluid navigation, well-placed CTAs, and mobile optimization are the most important elements.