How Mirakl strengthened its SEO authority in a highly competitive B2B tech environment
of qualitative backlinks
of organic traffic
of qualified leads from SEO
OVERVIEW
ABOUT THE COMPANY
Mirakl is the leading SaaS solution for deploying and managing B2B marketplaces. It supports major brands and retailers in the digital transformation of their e-commerce model.
HEADQUARTERS
Paris, France (international presence)
INDUSTRY
SaaS / Marketplace / B2B Tech
SERVICES PROVIDED
Strategic Netlinking
Expert Content SEO
Technical Recommendations
International Visibility Strategy
CHALLENGE
Mirakl is a highly visible player in branding, but its organic presence for product or sectoral queries remained improvable. The challenge was to rank first for key B2B marketplace queries while consolidating its international SEO authority.
THE OBJECTIVES
Increase organic visibility for business keywords.
Generate qualified traffic to solution pages.
Improve backlink profile and Trust Flow.
THE BOTANIK SOLUTION
The approach implemented by Botanik combined off-page SEO, expert content, and technical optimization recommendations.
1. B2B NETLINKING STRATEGY
Identification of priority keywords and analysis of competitor backlinks.
Writing guest articles on high-authority sites in tech and retail.
Monitoring and disavowal of potential toxic links.
2. EXPERT AND TARGETED CONTENT
Creation of business content on marketplace challenges (e.g., B2B marketplace, dropshipping, e-procurement).
Production of deep content pages to strengthen semantic density.
Integration of schemas and UX elements facilitating professional reading.
3. KEY PAGE OPTIMIZATION
Improvement of internal linking to solution pages.
Optimization of titles and descriptions aimed at decision-makers.
Technical recommendations to maximize Core Web Vitals performance.
THE RESULTS
After 6 months of collaboration, Mirakl strengthened its organic visibility in its strategic territories:
of qualitative backlinks
of organic traffic
of qualified leads from SEO
CONCLUSION
With Botanik, Mirakl has made its SEO a lever for authority and lead generation in a competitive B2B market. The strategy combining in-depth content, netlinking, and technical rigor allowed the company to capture expert audiences while consolidating its leadership position.
Our case studies
How Pennylane strengthened its SEO presence on key accounting and financial queries
With Botanik, Pennylane structured a comprehensive SEO strategy combining technical optimization, educational content, and semantic targeting to strengthen its position in the financial management tools ecosystem.