How Vestiaire Collective optimized its SEO and boosted its qualified traffic
SEO sessions on brand and category pages
organic clicks to products
SEO leads in new markets
OVERVIEW
ABOUT THE COMPANY
Vestiaire Collective is the leading marketplace dedicated to pre-owned luxury fashion. It allows millions of customers worldwide to buy and resell certified pieces from major brands, following a circular economy logic.
HEADQUARTERS
Paris, France
INDUSTRY
Fashion / Luxury / Marketplace
SERVICES PROVIDED
International SEO audit
Redesign of category and brand pages
Mobile SEO & UX optimization
Deployment of multilingual evergreen content
Premium netlinking strategy
CHALLENGE
With a global presence and strong international growth, Vestiaire Collective had to overcome several challenges:
Improve SEO visibility for strategic brands and categories (Chanel, Gucci, handbags, sneakers, etc.)
Optimize organic acquisition in multiple languages, while maintaining global brand consistency
Improve mobile SEO user experience to reduce bounce rate
Industrialize SEO content production at scale
THE OBJECTIVES
Increase organic traffic to product pages, category pages, and brand pages
Strengthen international semantic linking
Boost organic conversions in emerging countries (US, DE, IT, UK)
Implement a sustainable and scalable SEO strategy
THE BOTANIK SOLUTION
We deployed an international strategy combining structure, content, and UX:
1 — RESTRUCTURING OF BRAND AND CATEGORY PAGES
Creation of new SEO templates for “Brand + Product” pages (e.g.: “Black Chanel Bag”)
Addition of editorial content and FAQs optimized by language
Optimization of HTML markup & structured data (Product, Breadcrumb, AggregateRating)
2 — INTERNATIONAL CONTENT STRATEGY
Identification of top queries by country and product segment
Creation of translated and localized evergreen content: buying guides, fashion tips, trends
Intelligent connection between blog articles and transactional pages
3 — MOBILE & UX SEO OPTIMIZATION
Reduction of product depth in the hierarchy
Redesign of titles and meta-descriptions via intelligent automation
Improvement of Core Web Vitals (loading time, interactivity, visual stability)
THE RESULTS
In 4 months, Vestiaire Collective observed significant gains:
organic sessions on brand and category pages
SEO clicks to product pages
SEO leads generated from international markets
CONCLUSION
Thanks to Botanik, Vestiaire Collective strengthened its international SEO strategy with a structured, sustainable, and ROI-oriented approach. By combining technical performance, multilingual content, and a deep understanding of the luxury world, the brand was able to capture qualified, high-intent traffic and generate more conversions in its key markets.
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