How Alma multiplied its qualified leads through an SEO strategy focused on the customer journey
of SEO traffic
of B2B leads
in bounce rate
OVERVIEW
ABOUT THE COMPANY
Alma is a major player in installment payments for e-merchants and retailers. The solution easily integrates with any payment platform and supports thousands of brands in Europe.
HEADQUARTERS
Paris, France
INDUSTRY
Fintech / Installment Payment
SERVICES PROVIDED
Technical SEO
Semantic Audit
SEO On-page
Strategic Consulting
PROBLEM
Alma sought to improve the organic performance of its commercial pages while reducing the bounce rate. The main challenge was to align the SEO strategy with user journeys while improving positioning for transactional queries (e.g., '3x payment', 'payment in installments').
THE OBJECTIVES
Generate more B2B leads on solution pages.
Improve internal linking to support the conversion funnel.
Reduce the bounce rate on strategic pages.
THE BOTANIK SOLUTION
We structured a comprehensive SEO plan, combining technical expertise with a user-centered approach.
1 — SEO AUDIT & SEMANTIC OPPORTUNITIES
Detection of pages with untapped potential.
Analysis of user behavior to prioritize quick wins.
Mapping search intentions according to B2B targets.
2 — CONTENT AND CTA OPTIMIZATION
Rewriting solution pages with conversion-oriented language.
Integration of FAQs and comparators to enrich content.
Creation of new SEO entry points (glossary, specialized blog).
3 — TECHNICAL MONITORING AND CORE WEB VITALS COMPLIANCE
Improvement of loading speed.
Reduction of blocking scripts.
Mobile-first optimization.
THE RESULTS
In 4 months, Alma observed a strong evolution of its organic KPIs:
of SEO traffic
of B2B leads
in bounce rate
CONCLUSION
Botanik enabled Alma to align content strategy and customer journey with a structured SEO approach. This collaboration not only boosted the company's natural visibility but also generated significant growth in B2B leads from key pages of the site.
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