How Altares generated B2B leads through a targeted SEO strategy
OVERVIEW
ABOUT THE COMPANY
Altares is a leading player in corporate data, providing analysis, scoring, and risk management solutions for businesses in France and Europe.
HEADQUARTERS
Nanterre, France
INDUSTRY
B2B Data / Analytics / Risk Management
SERVICES PROVIDED
SEO Audit
Solution Pages Optimization
B2B Content Creation
SEO Conversion Funnel
PROBLEM
Altares had a content-rich website, but it was underutilized from an SEO perspective. Service pages were not designed for search engine optimization, content lacked semantic targeting, and contact forms were not sufficiently highlighted.
THE OBJECTIVES
Generate more qualified traffic to solution pages.
Attract B2B decision-makers via search engines.
Increase conversions and inbound inquiries.
THE BOTANIK SOLUTION
Botanik activated an SEO approach oriented towards the B2B buyer's journey.
1 — KEY PAGES OPTIMIZATION
Rewriting service pages with a decision-maker oriented angle.
Addition of SEO modules: benefits, proofs, testimonials, FAQ.
Integration of clear CTAs from the first scroll.
2 — B2B SEO CONTENT & TOP FUNNEL
Creation of strategic articles to capture queries such as 'corporate data', 'supplier risk management', etc.
Structuring of guide content & white papers.
Alignment with topics covered by sales teams.
3 — CONVERSION AND UX TRACKING
Improvement of mobile loading times.
Implementation of tracking on all SEO touchpoints.
Testing variations of forms and landing pages.
THE RESULTS
In 4 months, Altares observed a clear improvement in SEO performance:
of qualified traffic
of form conversions
of generated SQLs
CONCLUSION
Botanik enabled Altares to align its SEO strategy with the business challenges of its sales teams. Thanks to targeted content, a better structured website, and a strong conversion logic, the organic channel has become a real B2B acquisition lever.
Our case studies
