How Cdiscount boosted its product visibility with a large-scale SEO strategy
organic traffic on product pages
clicks on category pages
growth in SEO conversion rate
OVERVIEW
ABOUT THE COMPANY
Cdiscount is one of the e-commerce leaders in France, with a catalog of several million products covering all consumer categories: high-tech, home, appliances, fashion, etc.
HEADQUARTERS
Bordeaux, France
INDUSTRY
E-commerce / B2C Marketplace
SERVICES PROVIDED
Large-scale technical SEO audit
Product page optimization
Structuring strategic categories
Semantic strategy & automated content management
- UX & Mobile SEO support
CHALLENGE
With a catalog as vast as it is competitive, Cdiscount faced several major challenges:
Strengthen SEO performance on long-tail product pages.
Optimize the structure of high-volume categories and subcategories.
Improve product discoverability in Google while respecting technical and performance constraints.
Generate more qualified and better-converting organic traffic.
THE OBJECTIVES
Increase organic visibility on key e-commerce pages.
Improve the click-through rate (CTR) and conversion rate of SEO pages.
Strengthen the indexability of the entire catalog.
Deploy scalable and industrialized SEO optimizations.
THE BOTANIK SOLUTION
We implemented a performance SEO strategy structured around 3 axes:
1 — TECHNICAL AUDIT AND STRUCTURAL SCALABILITY
Crawl audit on over 20 million active URLs.
Detection and elimination of orphaned or useless pages for Googlebot.
Redesign of internal linking towards high-margin or high-volume products.
Optimization of mobile SEO loading times and Core Web Vitals.
2 — LARGE-SCALE PRODUCT PAGE OPTIMIZATION
Automatic generation of enriched SEO blocks: descriptions, benefits, reviews, FAQ.
Addition of advanced structured data (Product, Offer, Breadcrumb).
Better targeting of long-tail keywords with purchase intent.
Improvement of visual content and product titles for Google Shopping.
3 — CATEGORY SEMANTIC STRATEGY
Redesign of category pages to better meet search intentions.
Creation of priority semantic clusters by product vertical.
Integration of editorial content (guides, tips, comparisons) into high-traffic category pages.
SEO x SEA synergy on the most profitable pages.
THE RESULTS
In 4 months, Cdiscount observed clear results on its SEO performance:
organic traffic on product pages
clicks to optimized category pages
increase in SEO conversion rate
CONCLUSION
Thanks to Botanik, Cdiscount was able to industrialize its SEO while significantly improving business performance. By combining technical scalability, intelligent semantics, and UX optimization, the brand strengthened its leadership on strategic queries and increased its organic revenue. A collaboration that proves that well-orchestrated SEO is a direct growth lever for large-scale e-commerce businesses.
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