How Dext transformed its SEO into a lead-generating machine through a structured redesign
of organic sessions
of CRM leads
OVERVIEW
ABOUT THE COMPANY
Dext is an automated accounting document management tool for businesses, accountants, and freelancers. It automates the collection, digitization, and categorization of receipts and invoices.
HEADQUARTERS
London, United Kingdom (international activity)
INDUSTRY
SaaS / Fintech / Accounting
SERVICES PROVIDED
Technical Audit & SEO Redesign
Product Content Optimization
Creation of SEO Funnel Pages
SEO / CRM Reporting
PROBLEM
Dext had a good product but an underperforming website in terms of SEO. Organic traffic was low, pages were not structured for conversion, and technical consistency (internal linking, speed, tracking) was lacking.
THE OBJECTIVES
Increase the volume of SEO sessions on product pages.
Generate more qualified leads via organic channels.
Improve the conversion rate on free trial pages.
THE BOTANIK SOLUTION
We designed a 360° approach combining technical redesign, strategic content, and conversion funnel.
1 — TECHNICAL AUDIT AND RECOMMENDATIONS
Analysis of loading performance & crawlability.
Redesign of navigation and URL structures.
Schema.org implementation for software pages.
2 — CONTENT WRITING & OPTIMIZATION
Creation of "product + problem" pages (e.g., "managing expense reports").
Optimization of feature pages with proofs, use cases, CTAs.
Creation of an SEO glossary to generate long-term traffic.
3 — DATA & CRM INTEGRATION
Monitoring post-SEO visit behavior (Hotjar, analytics).
UTM alignment and lead scoring in the CRM.
Automated dashboards (SEO Leads, SQL, trials).
THE RESULTS
In 5 months, the new SEO strategy delivered tangible results:
of organic sessions
of CRM leads
CONCLUSION
The collaboration with Botanik enabled Dext to accelerate its organic growth, transforming SEO into a conversion driver. A structured, business-oriented, and data-driven redesign made the organic channel a pillar of acquisition.
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