How GSK Improved the Visibility of its Health Content through Expert SEO Optimization

How GSK Improved the Visibility of its Health Content through Expert SEO Optimization

+62%

average position

+49%

of pages in top 3

+24%

organic sessions

OVERVIEW

ABOUT THE COMPANY

GSK (GlaxoSmithKline) is one of the world's leading pharmaceutical companies, specializing in medicines, vaccines, and consumer healthcare products.

HEADQUARTERS

Brentford, United Kingdom

INDUSTRY

Pharmaceutical / Health

SERVICES PROVIDED

  • Technical SEO

  • Regulated Content Optimization

  • Health Page Structuring

  • SEO Performance Monitoring

CHALLENGE

GSK wanted to improve the SEO visibility of its high-value medical health content, while adhering to strict industry standards (ANSM, global compliance). The main challenge was to make the content more visible without compromising its scientific rigor.

THE OBJECTIVES

  • Increase the visibility of product pages and informative content.

  • Improve positioning for priority health queries.

  • Maintain strict editorial compliance.

THE BOTANIK SOLUTION

Botanik designed an approach tailored to the pharmaceutical sector, combining SEO performance and regulatory rigor.

1 — TECHNICAL AUDIT AND SEO COMPLIANCE

  • Verification of metadata, titles, descriptions in relation to mandatory disclosures.

  • Analysis of markups (schema.org health, medical articles).

  • Identification of indexing or regulatory duplication issues.

2 — CONTENT & PRODUCT PAGE OPTIMIZATION

  • Content revision to integrate health keywords without altering compliance.

  • Addition of educational blocks, infographics, and citations of medical sources.

  • Content structuring (Hn, paragraphs, internal anchors) for readability.

3 — SEO MONITORING & COMPLIANCE REPORTS

  • Creation of SEO dashboards for critical pages.

  • Monitoring of position and visibility variations by theme.

  • Coordination with medical and regulatory teams for validation.

THE RESULTS

In 6 months of collaboration, GSK recorded notable improvements:

+62%

average position

+49%

of pages in top 3

+24%

organic sessions

CONCLUSION

Botanik supported GSK in a precision exercise, reconciling SEO requirements with health sector compliance standards. This collaboration made high-impact medical content visible while respecting the required scientific integrity.

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