How GSK Improved the Visibility of its Health Content through Expert SEO Optimization
average position
of pages in top 3
organic sessions
OVERVIEW
ABOUT THE COMPANY
GSK (GlaxoSmithKline) is one of the world's leading pharmaceutical companies, specializing in medicines, vaccines, and consumer healthcare products.
HEADQUARTERS
Brentford, United Kingdom
INDUSTRY
Pharmaceutical / Health
SERVICES PROVIDED
Technical SEO
Regulated Content Optimization
Health Page Structuring
SEO Performance Monitoring
CHALLENGE
GSK wanted to improve the SEO visibility of its high-value medical health content, while adhering to strict industry standards (ANSM, global compliance). The main challenge was to make the content more visible without compromising its scientific rigor.
THE OBJECTIVES
Increase the visibility of product pages and informative content.
Improve positioning for priority health queries.
Maintain strict editorial compliance.
THE BOTANIK SOLUTION
Botanik designed an approach tailored to the pharmaceutical sector, combining SEO performance and regulatory rigor.
1 — TECHNICAL AUDIT AND SEO COMPLIANCE
Verification of metadata, titles, descriptions in relation to mandatory disclosures.
Analysis of markups (schema.org health, medical articles).
Identification of indexing or regulatory duplication issues.
2 — CONTENT & PRODUCT PAGE OPTIMIZATION
Content revision to integrate health keywords without altering compliance.
Addition of educational blocks, infographics, and citations of medical sources.
Content structuring (Hn, paragraphs, internal anchors) for readability.
3 — SEO MONITORING & COMPLIANCE REPORTS
Creation of SEO dashboards for critical pages.
Monitoring of position and visibility variations by theme.
Coordination with medical and regulatory teams for validation.
THE RESULTS
In 6 months of collaboration, GSK recorded notable improvements:
average position
of pages in top 3
organic sessions
CONCLUSION
Botanik supported GSK in a precision exercise, reconciling SEO requirements with health sector compliance standards. This collaboration made high-impact medical content visible while respecting the required scientific integrity.
Our case studies
