How Jokkolabs Expanded its International Visibility with a Multilingual SEO Strategy
of global traffic
optimized target countries
of international leads
OVERVIEW
ABOUT THE COMPANY
Jokkolabs is a pan-African innovation network that supports social, economic, and environmental impact projects through entrepreneurship, tech, and culture.
HEADQUARTERS
Dakar, Senegal (multi-country presence)
INDUSTRY
Social Innovation / Incubation / Digital Economy
SERVICES PROVIDED
International SEO
Multilingual Optimization
SEO Structural Redesign
Country Content Strategy
CHALLENGE
Jokkolabs wanted to extend its online visibility to reach new audiences in several African and European countries. The challenge: structuring a coherent, multilingual, and localized SEO presence to support its expansion.
THE OBJECTIVES
Optimize the site in multiple languages and for multiple geographic areas.
Create content adapted to each target country.
Generate qualified leads for local programs.
THE BOTANIK SOLUTION
Botanik built an international SEO strategy with strong local impact.
1 — MULTILINGUAL STRUCTURING
Implementation of hreflang tags and adapted site structure.
Standardization of critical content by language.
Adaptation of messages to local cultures (FR, EN, PT).
2 — LOCALIZED CONTENT BY COUNTRY
Writing of specific pages for each location.
Creation of SEO-optimized local guides, interviews, events.
Work on named entities specific to each region.
3 — MONITORING & EVOLUTIVE DEPLOYMENT
SEO reporting by country and by language.
A/B testing of messages according to markets.
Training of local teams in optimized writing.
THE RESULTS
In 6 months, Jokkolabs significantly expanded its digital reach:
of global traffic
optimized target countries
of international leads
CONCLUSION
Thanks to Botanik, Jokkolabs implemented a global and local SEO strategy, adapted to the cultural and linguistic specificities of its different markets. This approach strengthened its influence and supported its on-the-ground actions in innovation ecosystems.
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