How Maxesport conquered Google's first page for competitive queries
organic traffic
SEO click-through rate
revenue
OVERVIEW
ABOUT THE COMPANY
Maxesport is an online store specializing in esports and gaming equipment (chairs, accessories, clothing, etc.), aimed at enthusiasts and professional players.
HEADQUARTERS
France
INDUSTRY
E-commerce / Gaming
SERVICES PROVIDED
Strategic Netlinking
On-page SEO Optimization
SEO Content Creation
Technical Audit
PROBLEM
Maxesport had a weak positioning on highly competitive gaming industry queries (e.g., “gaming chair”, “XXL mouse pad”). SEO traffic was stagnant, and organic visibility did not allow for stable growth against industry giants.
THE OBJECTIVES
Achieve top 3 ranking for key product keywords.
Generate qualified traffic ready to convert.
Increase sales from the organic channel.
THE BOTANIK SOLUTION
To meet these objectives, we deployed an offensive SEO plan focused on authority and performance.
1 — PREMIUM NETLINKING STRATEGY
Identification of pages with high ranking potential.
Acquisition of editorial backlinks from specialized gaming & tech media.
Competitive monitoring of inbound links from Google's top 5.
2 — PRODUCT AND CATEGORY PAGE OPTIMIZATION
Rewriting of titles, descriptions, and Hn tags.
Addition of SEO content below listings to improve semantic depth.
Optimization of schema.org structured data.
3 — CREATION OF SUPPLEMENTARY CONTENT
Creation of buying guides, advice articles, and top product lists.
Connection between blog, categories, and product pages to improve internal linking.
Landing pages optimized for SEA and SEO.
THE RESULTS
After 6 months of collaboration, Maxesport saw its positions and traffic explode:
organic traffic
SEO click-through rate
revenue
CONCLUSION
With Botanik's help, Maxesport was able to establish itself durably in a competitive digital environment. The combination of strategic netlinking, existing optimization, and targeted content allowed for profitable and sustained SEO growth.
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