How Maxesport conquered Google's first page for competitive queries

How Maxesport conquered Google's first page for competitive queries

+162%

organic traffic

+54%

SEO click-through rate

+33%

revenue

OVERVIEW

ABOUT THE COMPANY

Maxesport is an online store specializing in esports and gaming equipment (chairs, accessories, clothing, etc.), aimed at enthusiasts and professional players.

HEADQUARTERS

France

INDUSTRY

E-commerce / Gaming

SERVICES PROVIDED

  • Strategic Netlinking

  • On-page SEO Optimization

  • SEO Content Creation

  • Technical Audit

PROBLEM

Maxesport had a weak positioning on highly competitive gaming industry queries (e.g., “gaming chair”, “XXL mouse pad”). SEO traffic was stagnant, and organic visibility did not allow for stable growth against industry giants.

THE OBJECTIVES

  • Achieve top 3 ranking for key product keywords.

  • Generate qualified traffic ready to convert.

  • Increase sales from the organic channel.

THE BOTANIK SOLUTION

To meet these objectives, we deployed an offensive SEO plan focused on authority and performance.

1 — PREMIUM NETLINKING STRATEGY

  • Identification of pages with high ranking potential.

  • Acquisition of editorial backlinks from specialized gaming & tech media.

  • Competitive monitoring of inbound links from Google's top 5.

2 — PRODUCT AND CATEGORY PAGE OPTIMIZATION

  • Rewriting of titles, descriptions, and Hn tags.

  • Addition of SEO content below listings to improve semantic depth.

  • Optimization of schema.org structured data.

3 — CREATION OF SUPPLEMENTARY CONTENT

  • Creation of buying guides, advice articles, and top product lists.

  • Connection between blog, categories, and product pages to improve internal linking.

  • Landing pages optimized for SEA and SEO.

THE RESULTS

After 6 months of collaboration, Maxesport saw its positions and traffic explode:

+162%

organic traffic

+54%

SEO click-through rate

+33%

revenue

CONCLUSION

With Botanik's help, Maxesport was able to establish itself durably in a competitive digital environment. The combination of strategic netlinking, existing optimization, and targeted content allowed for profitable and sustained SEO growth.

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