How mon-marché.fr doubled its SEO traffic by optimizing its product sheets and category pages
of SEO traffic
of clicks on product pages
of orders from organic traffic
OVERVIEW
ABOUT THE COMPANY
mon-marché.fr is a platform for delivering fresh products (fruits, vegetables, meat, fish, etc.) in Île-de-France, with a promise of quality, traceability, and speed.
HEADQUARTERS
Paris, France
INDUSTRY
Food E-commerce / Local Delivery
SERVICES PROVIDED
E-commerce SEO
Category & Product Optimization
Local Netlinking
Technical SEO
PROBLEM
Despite a unique offering and a good customer satisfaction rate, mon-marché.fr did not appear for key transactional queries (e.g., "vegetable delivery Paris", "fresh fruit online"). The SEO potential was largely underexploited.
OBJECTIVES
Improve visibility for local products and categories.
Increase order volume via SEO.
Work on quality signals and the site's technical structure.
THE BOTANIK SOLUTION
Botanik deployed an e-commerce SEO strategy focused on products and local SEO.
1 — PRODUCT & CATEGORY PAGE OPTIMIZATION
Creation of rich, unique, and optimized descriptions.
Addition of SEO content below listings: tips, recipes, seasons.
Structuring of Hn tags and product titles for each vertical.
2 — SEMANTIC SILOS & INTERNAL LINKING
Deployment of silos around product families (e.g., citrus fruits, fresh fish, organic vegetables).
Internal linking between editorial pages (recipes, blog articles) and product sheets.
SEO landing pages by basket type (organic, express, family).
3 — LOCAL SEO & TECHNICAL PERFORMANCE
Mobile speed optimization and zone-based navigation.
Integration of local data (delivery, reviews by district).
Netlinking with food blogs, local press, culinary influencers.
THE RESULTS
In 4 months, organic e-commerce performance significantly improved:
of SEO traffic
of clicks on product pages
of orders from organic traffic
CONCLUSION
With Botanik, mon-marché.fr transformed its site into a powerful SEO lever. By combining optimized content, clear product structure, and a local approach, the platform conquered top positions for high-potential queries and accelerated its growth.
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