How Private Teaser Structured its SEO Funnel to Generate More Conversions

How Private Teaser Structured its SEO Funnel to Generate More Conversions

+87%

organic traffic

+33%

targeted conversions

+18%

pages viewed/session

OVERVIEW

ABOUT THE COMPANY

Private Teaser is a digital platform specializing in the dissemination of high-end professional and private events, aimed at decision-makers and a qualified network.

HEADQUARTERS

Paris, France

INDUSTRY

Event Management / B2B Platform / Digital

SERVICES PROVIDED

  • SEO Audit & Structural Recommendations

  • SEO-to-lead Funnel Optimization

  • User Journey Tracking & Analysis

  • Creation of SEO Landing Pages

CHALLENGE

Private Teaser had traffic on its site but struggled to convert. The user experience was fragmented, and the SEO-to-lead journey lacked clarity. It became necessary to structure a true conversion-oriented SEO funnel.

THE OBJECTIVES

  • Generate more qualified SEO traffic.

  • Clarify the organic acquisition funnel.

  • Increase online conversions via leads or demo requests.

THE BOTANIK SOLUTION

We built a comprehensive SEO & CRO (Conversion Rate Optimization) strategy.

1 — SEO FUNNEL STRUCTURING

  • Mapping of pages with high acquisition potential.

  • Creation of intermediate pages (SEO landing pages, event category pages, target-based filters).

  • Standardization of page templates with clear markup and CTAs.

2 — CONTENT OPTIMIZATION

  • Editorial redesign of the homepage, categories, and event listings.

  • Creation of evergreen content (glossary, articles, top-of-funnel news).

  • Integration of testimonials and social proof to build trust.

3 — JOURNEY ANALYSIS & TRACKING

  • Implementation of advanced tracking (scroll, clicks, form abandonment).

  • Setup of SEO + UX dashboards to monitor progress.

A/B tests on forms and micro-conversions.

THE RESULTS

In 5 months, performance has strongly evolved:

+87%

organic traffic

+33%

targeted conversions

+18%

pages viewed/session

CONCLUSION

Thanks to Botanik, Private Teaser was able to transform its SEO into an acquisition and conversion lever. By structuring each step of the journey, from content to data, the platform strengthened the relevance of its offering while more effectively capturing its target audience.

Do you want to achieve similar results?

Contact us to discuss your project!

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