SEO SaaS & Tech

Increase your visibility and generate more qualified leads!

Do you want to position your software or tech solution on Google's first page? The SaaS and technology market is highly competitive. Good SEO allows you to attract the right audiences, increase conversions, and stand out from the competition.

position your SaaS solution at the top of Google results to generate more subscriptions and conversions.

Optimization

Optimization of product and feature pages

SEO Content

SaaS content strategy and lead nurturing

Netlinking

Netlinking and backlinks on specialized tech sites

Optimization

Optimization of Core Web Vitals and technical SEO

Our clients observe on average:

Case Studies
+45%

increase in contact requests

+35%

improvement in ad positioning

+35%

conversion rate of visitors into leads

Why is SEO essential for SaaS and Tech?Good SEO allows you to position yourself upstream in the buying journey and capture qualified leads.

90% of SaaS buyers conduct online research before making a decision.
Buyers and renters search for properties online even before contacting an agency. If your site is not well positioned, you lose opportunities.

  • Better ranking for queries related to SaaS and IT solutions

  • Increase in free trial and demo sign-ups

  • Reduction in customer acquisition cost through organic search

Our Methodology: Technical SEO, Content, and Backlinks

Product & Feature Page Optimization
Content Strategy and Lead Nurturing
Netlinking and Authority in the Tech Sector

SaaS SEO relies on product and service pages optimized for conversion.

  • Optimization of title tags, meta descriptions, and schema.org

  • Page structuring for an effective user journey

  • Integration of strategic CTAs to maximize engagement

Good SaaS SEO relies on relevant content and an educational approach to convert visitors into customers.

  • Writing articles on customer issues and SaaS solutions

  • Creation of white papers, guides, and case studies

  • Setting up a SaaS blog to address search intentions

SaaS solutions must establish strong SEO authority through quality backlinks.

  • Link acquisition from specialized SaaS sites, tech media, and forums

  • Optimization of E-E-A-T signals to strengthen credibility

  • Improvement of digital presence on SaaS platforms (Capterra, G2, etc.)

Product & Feature Page Optimization
Content Strategy and Lead Nurturing
Netlinking and Authority in the Tech Sector

Case Studies &
Concrete Results

Comment Mirakl a renforcé son autorité SEO dans un univers B2B tech hautement compétitif

Comment Mirakl a développé son autorité en ligne avec Botanik

Stratégie de netlinking premium et création de contenus experts pour renforcer le positionnement.

+102%

de backlinks qualitatifs

+59%

de trafic organique

+21%

de leads qualifiés issus du SEO

Lire la suite
Comment Pennylane a renforcé sa présence SEO sur les requêtes comptables et financières clés

Comment Pennylane a renforcé sa présence SEO sur les requêtes comptables et financières clés

Avec Botanik, Pennylane a structuré une stratégie SEO complète mêlant optimisation technique, contenu pédagogique et ciblage sémantique pour renforcer sa position dans l’écosystème des outils de gestion financière.

Lire la suite

Take Action: Grow Your SaaS Acquisition with SEO!

  • Good SaaS SEO means more visibility, more leads, and more conversions.

  • Want to boost your SaaS SEO? Book a SaaS SEO audit

  • Need tailored support? Contact our SEO experts now.

Your Questions,
Our Answers

Why isn't my SaaS appearing on the first page?

The SaaS sector is very competitive; it is crucial to have optimized content and strong SEO authority.

How long does it take to see results in SaaS SEO?

The first effects are visible within a few months, with continuous growth.

Can SEO replace paid advertising?

SEO is a more sustainable and cost-effective channel than advertising, but the two can be complementary.