SEO Redesign & Migration

Change your site without losing your SEO!

Are you redoing your website or changing your CMS? Ensure a transition without traffic loss.

A poorly managed migration can lead to a massive drop in organic traffic and an SEO downgrade. With a well-planned strategy, you can preserve and even improve your SEO.

  • Complete audit before migration

  • Optimized 301 redirection plan

  • Preservation and improvement of internal linking and SEO tags

  • Post-migration monitoring to detect and correct errors

Limited spots each month

Without precaution, your site may lose visibility and ranking

During a redesign or migration, Google must be guided correctly so as not to consider the new site as an unknown site.

Preserve existing SEO authority and Google rankings

Optimize site structure for better indexing

Correct technical errors and improve loading speed

Our clients observe on average:

95%

of traffic retained after well-executed migration

+40%

improvement in Core Web Vitals

+29%

new SEO opportunities thanks to a well-thought-out redesign

Our approach:
Planning, Execution, Monitoring

Pre-Migration Audit: Anticipating Risks
Redirection Management & Technical Optimization
Post-Migration Monitoring: Surveillance and Adjustments

Before any migration, we analyze current performance and areas for improvement.

  • Analysis of strategic pages and positioned keywords

  • URL mapping and definition of a redirection strategy

  • Identification of technical errors to correct

Poor redirection management can cause your SEO to drop. We guarantee a smooth and optimized transition.

  • Intelligent 301 redirection plan to avoid 404 errors

  • Preservation of SEO tags and site structure

  • Optimization of loading times and responsive design

Once the migration is complete, we monitor SEO performance in real time.

  • Analysis of traffic and Google rankings

  • Correction of indexing and crawl errors

  • Continuous improvement based on post-migration data

Pre-Migration Audit: Anticipating Risks
Redirection Management & Technical Optimization
Post-Migration Monitoring: Surveillance and Adjustments

Case Studies &
Concrete Results

Comment Livestorm a accéléré sa croissance SEO grâce à une stratégie de contenu multilingue

Comment Livestorm a boosté ses landing pages SEO

Avec Botanik, Livestorm a transformé ses pages d’acquisition en leviers SEO puissants.

+140%

de trafic SEO

+85%

de conversions depuis le contenu

+4

langues optimisées

Read the case study
Comment Altares a généré des leads B2B grâce à une stratégie SEO ciblée

Comment Altares a généré des leads B2B qualifiés grâce au SEO

Refonte des landing pages, cocons sémantiques, et tracking avancé mis en place par Botanik.

Read the case study

Our other SEO services to Cultivate your visibility

SEO Audit

A complete analysis of your site to detect technical, semantic, and structural obstacles that limit your visibility on Google.

Mobile SEO

Optimization of your site to offer a fluid, fast, and adapted mobile experience to Google Mobile-First Index requirements.

Editorial strategy

A tailor-made approach to produce useful, engaging content perfectly aligned with your audience's search intentions.

International SEO

Deploy a multilingual and multi-regional SEO strategy to capture qualified traffic globally.

SEO Training

Learn to structure and drive a high-performing SEO strategy through practical training, delivered by our experts.

Local SEO

Boost your visibility in your catchment area with precise local SEO: Google Business Profile, customer reviews, geolocated content.

Netlinking & backlinks

Quality backlinks from high-authority sites to strengthen your credibility and improve your ranking.

E-Commerce SEO

Improve the visibility of your products and categories to generate more traffic, more clicks, and more organic sales.

Technical SEO

Performance audit, speed, indexing, structure: we optimize the technical foundations of your site for Google.

YouTube SEO

Increase the visibility of your videos on YouTube and Google with perfectly optimized titles, descriptions, and metadata.

App store optimization

Optimization of App Store and Google Play listings to improve ranking, click-through rate, and installations.

Off-page SEO

Gain authority through external visibility actions (press relations, partnerships, quality backlinks).

On-page SEO

Optimize your content, tags, page structures, and internal linking to maximize your visibility.

SEO Audits & Roadmaps

A clear, prioritized SEO action plan aligned with your business objectives, based on a comprehensive audit.

Content SEO

Writing content optimized for Google, designed for your personas and structured to meet search intentions.

SEO Boost

An express solution to push strategic pages or keywords into rankings in a few days.

SXO

Combine SEO and UX to offer a fluid, engaging, and high-performing user experience – from SERP to conversion.

Take action: Ensure a migration without SEO loss!

  • A site change should not mean a loss of visibility.

  • Want to migrate without risking your SEO? Book your migration audit – Limited offer

  • Need personalized support? Contact our SEO experts now.

Frequently Asked Questions

Why can a migration impact my SEO?

Google uses URLs and backlinks to index your site. If redirections are not well managed, you lose traffic and rankings.

How long does an SEO migration take?

It all depends on the complexity of the project. We plan each step to avoid any traffic loss.

What are the main risks of a poorly managed migration?

A poor SEO plan can lead to loss of rankings, 404 errors, poor indexing, and a drop in organic traffic.