SEO for Tourism and Hospitality

Attract more travelers and fill your bookings!

Do you work in the tourism sector and want to improve your visibility on Google? SEO is a powerful lever to attract travelers, optimize your occupancy rate, and get ahead of your competitors.

Get a Free Audit

position your tourism establishment or service at the top of Google searches to capture more clients.

Optimization

Local SEO optimization for hotels, agencies, and vacation rentals

SEO Content

Creation of inspiring and engaging content

Netlinking

Netlinking strategy with travel blogs and tourism platforms

Optimization

Optimization of Google My Business and customer reviews

Our clients observe on average:

Case Studies
+45%

increase in contact requests

+35%

improvement in ad positioning

+35%

visitor to lead conversion rate

Why is SEO essential in tourism and hospitality?

75% of travelers book after doing an online search.
Good SEO increases direct bookings and reduces your reliance on third-party platforms.

  • Improved ranking for travel and accommodation related searches

  • Increase in direct bookings and reduction of OTA commissions (Booking, Expedia, etc.)

  • Optimization of customer reviews and e-reputation

Deploy an Effective Tourism SEO Strategy

Our Methodology: Local SEO, Optimized Content, and Digital Influence

Google My Business and Local SEO Optimization
Tourism SEO Content Strategy
Netlinking and Authority in Tourism

Google My Business is essential for attracting clients via local search.

  • Complete optimization of the Google My Business listing

  • Adding photos, descriptions, and review management

  • Strategy of regular publications to increase engagement

Good SEO in tourism relies on engaging and informative content.

  • Creation of SEO-optimized tourist guides

  • Writing inspiring articles to attract travelers

  • Optimization of service and accommodation pages

SEO in tourism also relies on a strong digital presence and strategic partnerships.

  • Acquisition of backlinks from travel blogs and tourist guides

  • Optimization of mentions and collaborations with travel influencers

  • Highlighting on directories and specialized media

Optimize my local presence
Google My Business and Local SEO Optimization
Tourism SEO Content Strategy
Netlinking and Authority in Tourism

Case Studies &
Concrete Results

Comment Vapiano a boosté sa visibilité locale grâce à une stratégie geo-seo structurée

Comment Vapiano a amélioré son SEO local avec Botanik

Ciblage géolocalisé, pages villes et avis clients : le combo gagnant pour performer sur les requêtes locales.

+89%

de visibilité locale

+42%

de réservations en ligne

+35%

de position moyenne sur Google Maps

Lire la suite
Comment mon-marché.fr a doublé son trafic SEO en optimisant ses fiches produits et pages catégories

Comment mon-marché.fr a doublé son trafic SEO en optimisant ses fiches produits et pages catégories

Avec Botanik, mon-marché.fr a structuré son SEO e-commerce pour améliorer le référencement de ses produits frais, booster sa visibilité locale et augmenter les conversions en ligne.

Lire la suite

Take Action: Grow Your Bookings with SEO!

  • Good Tourism & Hospitality SEO means more clients, more visibility, and more direct bookings.

  • Do you want to improve your SEO? Request your personalized SEO strategy

  • Need tailored support? Contact our SEO experts now.

Request your personalized SEO strategy

Your Questions,
Our Answers

Grow my visibility

Why isn't my hotel or tourism service well-ranked on Google?

SEO is very competitive in the tourism sector; a specific and well-structured approach is needed.

How much does an SEO strategy for tourism and hospitality cost?

We offer solutions adapted to hotels, agencies, and tourism platforms.

How long until I see results?

The first effects are visible in a few weeks, but SEO is a long-term strategy.