SEO Education & Training

Attract more students and boost your enrollments!

Do you want to position your institution or training platform at the top of Google results? The online education and training market is highly competitive. Good SEO helps attract more students, maximize conversions, and increase your visibility.

improve your online presence to attract more students and professionals seeking training.

Optimization

Optimization of program and training pages

SEO Content

Educational content strategy and SEO pedagogy

Netlinking

Netlinking and backlinks on education-specialized websites

Optimization

Local SEO optimization for physical establishments

Our clients observe on average:

Case Studies
+45%

increase in contact requests

+35%

improvement in ad positioning

+35%

conversion rate of visitors to leads

Why is SEO essential in education and training?

80% of students search for training or an institution online before enrolling.
Good SEO helps target these searches and attract qualified students.

  • Better ranking for queries related to training and courses

  • Increase in course and training enrollments

  • Strengthening brand image and credibility

Our Methodology: Technical SEO, Educational Content, and Backlinks

Optimization of Training & Program Pages
Content Strategy & SEO Pedagogy
Netlinking & Authority in the Educational Sector

Educational SEO relies on well-optimized program and training pages.

  • Optimization of title tags, meta descriptions, and schema.org

  • Page structuring for a fluid user journey

  • Highlighting student testimonials and reassurance elements

Good SEO for education relies on well-referenced informative and pedagogical content.

  • Writing articles on educational trends and academic paths

  • Creation of orientation guides and FAQs to answer students

  • Setting up an educational blog to generate qualified traffic

Educational institutions and training platforms must establish strong SEO authority through quality backlinks.

  • Acquisition of links from educational sites, specialized blogs, and institutions

  • Optimization of E-E-A-T signals to strengthen credibility

  • Development of partnerships to improve netlinking

Optimization of Training & Program Pages
Content Strategy & SEO Pedagogy
Netlinking & Authority in the Educational Sector

Case Studies &
Concrete Results

Comment OpenClassRooms a démultiplié son trafic non-brand grâce à une stratégie de contenu structurée

Comment OpenClassrooms a multiplié ses leads organiques

Botanik a structuré une stratégie SEO éditoriale pour positionner OpenClassrooms sur les requêtes formations & certifications.

+130%

de trafic non-brand

+46%

de leads qualifiés

+28%

de taux d’inscription

Lire la suite
Comment l’EDHEC a boosté la visibilité de ses programmes grâce à une stratégie SEO orientée candidats

Comment l’EDHEC a positionné ses programmes sur Google

Pages programmes optimisées, stratégie locale & netlinking : une approche complète pilotée par Botanik.

Lire la suite

Take action: Boost your student acquisition with SEO!

  • Good Education SEO means more visibility, more enrollments, and more engagement.

  • Want to boost your educational SEO? Book an Education SEO audit – Limited offer

  • Need tailor-made support? Contact our SEO experts now.

Your Questions,
Our Answers

Why doesn't my institution appear on the first page?

The educational sector is competitive; it is crucial to have optimized content and strong SEO authority.

How long does it take to see results in Education SEO?

The first effects are visible within a few months, with continuous growth.

Can SEO replace online advertising?

SEO is a more sustainable and profitable channel than advertising, but both can be complementary.