Italy SEO Agency

Develop your organic visibility in the Italian market

Do you want to generate more traffic and leads from Italy? Botanik supports you with an internationalized SEO strategy, adapted to the Italian language, local habits, and the technical requirements of the Italian market.

Position yourself on Google.it and capture Italian clients with localized content and targeted SEO optimizations.

+32% organic growth in Italy after implementing a dedicated SEO strategy.

  • International SEO audit with a focus on Google.it

  • Site structuring with hreflang tags and localized tree structure

  • Creation of native Italian content (pages, articles, guides)

  • Acquisition of backlinks on Italian authority sites

Our clients observe on average:

Case Studies
+45%

increase in qualified traffic

+35%

on the ranking of strategic optimization keywords

+35%

conversion rate

Why invest in SEO in Italy?

The Italian digital market is growing strongly, with an increase in local and transactional queries.

  • Strong SEO opportunity in e-commerce, B2B, tourism, fashion, gastronomy sectors

  • Lower SEO competition level than in other European markets

  • Market sensitive to brand authority and content structure

Our SEO approach for Italy

Technical & International Audit
Creation of localized SEO content for Italy
Netlinking in Italy

Evaluation of site infrastructure, URL structure, and multilingual tagging.

  • Optimization of IT hreflang tags and folders / subdomains

  • Competitor analysis on Google.it

  • Semantic segmentation and selection of keywords specific to Italy

  • Content translation / adaptation by native speakers + original Italian production.

    • Service / product pages optimized for the Italian audience

  • Blog & thematic guides in the expected editorial style

  • SEO positioning consistent with local queries

  • Backlink strategy from reliable sources: blogs, directories, Italian media.

    Technical & International Audit
    Creation of localized SEO content for Italy
    Netlinking in Italy

    Our other SEO services to Grow your visibility

    SEO Audit

    A complete analysis of your site to detect technical, semantic, and structural obstacles that limit your visibility on Google.

    Mobile SEO

    Optimization of your site to offer a fluid, fast, and adapted mobile experience to the requirements of Google Mobile-First Index.

    Editorial strategy

    A tailor-made approach to produce useful, engaging content perfectly aligned with your audience's search intentions.

    International SEO

    Deploy a multilingual and multi-regional SEO strategy to capture qualified traffic globally.

    SEO Training

    Learn to structure and manage a high-performing SEO strategy through practical training, delivered by our experts.

    Local SEO

    Boost your visibility in your catchment area with precise local SEO: Google Business Profile, customer reviews, geolocated content.

    Netlinking & backlinks

    Quality backlinks from high-authority sites, to strengthen your credibility and improve your ranking.

    E-Commerce SEO

    Improve the visibility of your products and categories to generate more traffic, more clicks, and more organic sales.

    Technical SEO

    Performance, speed, indexing, structure audit: we optimize the technical foundations of your site for Google.

    YouTube SEO

    Increase the visibility of your videos on YouTube and Google with perfectly optimized titles, descriptions, and metadata.

    App Store Optimization

    Optimization of App Store and Google Play listings to improve ranking, click-through rate, and installations.

    Off-page SEO

    Gain authority through external visibility actions (press relations, partnerships, quality backlinks).

    On-page SEO

    Optimize your content, tags, page structures, and internal linking to maximize your visibility.

    SEO Audits & Roadmaps

    A clear, prioritized SEO action plan aligned with your business objectives, based on a comprehensive audit.

    Content SEO

    Writing content optimized for Google, designed for your personas and structured to meet search intentions.

    SEO Boost

    An express solution to push strategic pages or keywords up the rankings in a few days.

    SXO

    Combine SEO and UX to offer a fluid, engaging, and high-performing user experience – from SERP to conversion.

    Our case studies

    Comment Altares a généré des leads B2B grâce à une stratégie SEO ciblée

    Comment Altares a généré des leads B2B qualifiés grâce au SEO

    Refonte des landing pages, cocons sémantiques, et tracking avancé mis en place par Botanik.

    +77%

    de trafic qualifié

    +34%

    de conversions formulaires

    +19%

    de SQL générés

    Read the case study
    Comment Ebay a renforcé sa visibilité organique grâce à Botanik

    Comment Ebay a renforcé sa visibilité organique grâce à Botanik

    On a accompagné Ebay sur l'optimisation de ses pages produits SEO. Résultat : un trafic en hausse et une meilleure conversion sur les catégories clés.

    Read the case study

    Take action: develop your SEO in Italy

    • SEO in Italy is a strategic lever to strengthen your visibility in a promising European market.

    • Do you want to generate Italian leads through Google.it? Request your personalized international SEO strategy

    • Contact our team specialized in Italy

    Frequently asked questions

    Is a simple translation enough?

    No. Content needs to be localized to reflect Italian culture, expressions, and search intentions.

    Do I need to create a dedicated site for Italy?

    Not necessarily. A clean tree structure with hreflang tags is sufficient if well-structured.

    How long does it take to see the first results?

    Approximately 3 months for the first positive SEO signals, depending on your sector.