App Store Optimization
Maximize Visibility and Downloads of your Application!
Your application deserves a prime spot on the App Store and Google Play.
ASO (App Store Optimization) is the equivalent of SEO for mobile applications. Effective optimization increases your app's visibility and boosts its organic downloads.
Optimization of titles, descriptions, and keywords
Improvement of visuals (icons, screenshots, videos)
Review and rating strategy to maximize retention
Competitive analysis and performance monitoring
Limited spots each month
70% of users discover an application via App Store search.
Without ASO, your app remains invisible among millions of others. Successful optimization allows for better ranking and attracts qualified users.
Good ASO = more organic downloads
Optimized listings = a better conversion rate
Good positioning = less reliance on paid ads
Our clients observe on average:
increase in organic installs
improvement in App Store conversion rate
user engagement after optimization
Our approach:
Visibility, Engagement, and Retention
The app store algorithm ranks applications based on strategic keywords and engaging descriptions.
Research of the most searched keywords on the App Store & Google Play
Optimization of titles and descriptions for ranking and conversion
Implementation of A/B tests to identify the best combinations
Users make their decision in a few seconds. Visual elements are crucial for the conversion rate.
Attractive and informative icons and screenshots
Engaging presentation videos
Adaptation of visuals to user trends and preferences
Reviews and ratings directly influence ranking and conversion rate.
Encouragement of positive reviews and management of user feedback
Strategic responses to reviews to improve reputation
Optimization of updates to maintain a good score
Case Studies &
Concrete Results
Comment Ebay a renforcé sa visibilité organique grâce à Botanik
On a accompagné Ebay sur l'optimisation de ses pages produits SEO. Résultat : un trafic en hausse et une meilleure conversion sur les catégories clés.
de trafic organique
de clics vers les produits
de panier moyen
Our other SEO services to Cultivate your visibility
Take action: Get your app climbing the rankings!
Good ASO means more downloads and more engagement.
Want to maximize your visibility and conversions? Book an ASO audit – Limited offer
Need tailor-made support? Contact our ASO experts now.
Answers to frequently asked questions
How do the App Store and Google Play algorithms work?
App stores rank applications based on keywords, reviews, conversion rate, and user engagement.
What are the most important factors in ASO?
Optimizing titles, descriptions, keywords, visuals, and customer reviews is essential for good positioning.
How long does it take to see results with ASO?
Initial optimization shows results in a few weeks, but regular monitoring is essential to maintain a good ranking.